• Brand Strategy.
• Brand Identity.
• Brand Voice.
• Art Direction.
• Campaign Direction.
• Print Design.
• Digital Design.
• Environment Design.
• Film and Animation.

Giving an Australian icon a global presence.
Rapidly expanding as a global high-street fashion brand, Cotton On’s business was outgrowing its own reputation. Moffitt.Moffitt. was brought on to reassess and reposition the brand – from strategy and identity through to tone of voice and campaigns – to create a deeper and more authentic emotional bond with staff and customers alike.

The result is a positioning that genuinely reflects the spirit of the brand; effortless optimism, coupled with a youthful passion for life and the ‘can-do’ spirit of contemporary Australia.

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• Brand Strategy.
• Brand Identity.
• Brand Voice.
• Art Direction.
• Digital Design.
• Print Design.
• Advertising.
• Film and Animation.

Taking wealth technology ahead of the game.
A global first, BT Panorama harnessed industrial strength technology and disruptive human insight to deliver a next-generation wealth operating system. Working in partnership with a broad spectrum of specialist product and development teams across the BT business, Moffitt.Moffitt. led the creative strategy and brand execution across a complete suite of online and offline touchpoints. Evolving intangible technology to be intuitive. Human. And beautifully simple.

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• Art Direction.
• Print Design.
• Digital Design.
• Campaign Direction.

Creating New Zealand’s premier retail destination.
Even within their complex global network of shopping and lifestyle centres, Westfield Newmarket will be the jewel in the Australasian crown. Working closely with Moffitt.Moffitt. an entire destination experience has been created – from architectural design guidelines and leasing communications to a complete customer journey – to set new benchmarks for the best of retail and entertainment.

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• Brand Identity.
• Art Direction.
• Print Design.
• Digital Design.
• Advertising.
• Environment Design.

Rethinking the office of the future.
As part of the award-winning Central Park development in the rejuvenated Chippendale precinct, Frasers Property in partnership with CBRE invited Moffitt.Moffitt. to name, brand, and deliver the vision for One Hundred Broadway. A business hub precinct unlike anything else in Sydney, One Hundred Broadway’s contemporary workspaces don’t just redefine the idea of ‘the office’ – but offer new, flexible and creative ways of working.

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• Brand Identity.
• Digital Design.
• App Design.
• Film and Animation.
• Environment Design.

Connecting BT to a new generation of investors.
Tech enabled. Connected. And agile. For this new generation of investors, BT needed to showcase its innovation in a way that surpassed all expectations. Enter BT360 – a virtual reality experience developed by Moffitt.Moffitt. to entice audiences to explore and discover the next generation of wealth technology – from every angle.

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• Brand Identity.
• Digital Design.
• Brand Strategy.
• Naming.

Creating a new brand – in bed.
IN BED is an online store dedicated to homewares and linen that celebrates (almost) everything we love to do in bed. Moffitt.Moffitt. developed the brand identity and naming to reflect the effortless personality of the brand – and the product range. From articulate brand stories to product labelling, the undecorated IN BED visual identity and language system creates a premium, yet relaxed, series of collateral pieces.

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• Brand Strategy.
• Naming.
• Brand Identity.
• Brand Voice.
• Print Design.
• Digital Design.
• Art Direction.

Defining the next step for a celebrated firm.
Tzannes is one of the most well-respected architecture, urban, and integrated design studios in Sydney. With a team of formidable creative thinkers, their practice is a fusion of academic rigour and human-centred design. Yet their brand lacked the same sense of cutting-edge inventiveness. Sharing a similar design philosophy, Moffitt.Moffitt. were selected to work with the Tzannes team to create a new brand strategy and brand identity, inspired by the interface between space, interaction and tactility.

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• Brand Strategy.
• Brand Voice.
• Brand Identity.
• Art Direction.
• Campaign Direction.
• Advertising.
• Print Design.
• Digital Design.

Breaking the classical mould.
The Australian Chamber Orchestra (ACO) is widely considered across the globe as an unconventional and innovative force in classical music. And while their music continued to push boundaries their brand began to blend in with the ‘traditional’ crowd. To reignite the brand and reconnect it with its unorthodox roots, the ACO commissioned Moffitt.Moffitt. to build a comprehensive new brand ecosystem including brand strategy, brand voice and brand identity. This culminated in the 2018 season launch campaign that disregarded classical expectations and opened the door to the true personality of the players.

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• Art Direction.
• Digital Design.
• App Design.
• Print Design.
• Environment Design.

Making global more local.
Known throughout the world as one of the most iconic and recognisable brands, GE needed a new platform to share their unique local stories and ongoing commitment to Australia. They commissioned Moffitt.Moffitt. to design and develop a collection of custom publications in print and digital formats. Combining the two mediums enhanced the impact of GE’s message, allowing an audience to connect with the tactility of print and share the interactivity of digital.

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• Brand Strategy.
• Brand Identity.
• Brand Voice.
• Digital Design.
• Print Design.
• Packaging Design.
• Environment Design.

Inspiring her next step.
Young shoppers are more savvy, connected and demanding than ever before. So creating an emotional connection with this audience is no easy task. After 10 years, footwear brand Rubi had lost its way – losing touch with their fans and their own sense of purpose. After some detailed exploration, Moffitt.Moffitt. recast Rubi into relevance with a playful and social brand strategy, brand voice and brand identity that reinvigorated the brand across its platforms and stores worldwide.

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• Brand Identity.
• Print Design.
• Digital Design.
• Packaging Design.
• Advertising.

Defining masculine elegance for a new generation.
Few fashion brands stay the course of time. Yet for over 25 years, Calibre has been a much-loved pioneer in shaping men’s style across Australia. Not one to stand still, the Calibre team was focused on introducing the brand to a new generation. With this in mind, Moffitt.Moffitt. looked to reinvigorate their brand identity with a timeless aesthetic framed by luxurious detail and refinement – bringing it to life across a suite of touchpoints including packaging, advertising, digital and in-store experience.

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• Brand Identity.

Expanding the game they play in heaven.
With the expansion of the world’s most watched and exciting rugby competition, The Super 14 Rugby Championships have revitalised the sport, quickly becoming the world’s most watched rugby competition. Moffitt.Moffitt. was responsible for creating the primary brand identity, which was then rolled out to a wide variety of elements including stadium livery, online, sporting merchandise and broadcast entertainment channels. As the competition’s success has grown across the world, so too has the brand presence, with new markets including Asia and South America now on the list.

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• Brand Identity.
• Print Design.
• Digital Design.
• Environment Design.

Showcasing Sydney to the world.
The Boao Forum for Asia Sydney Conference showcases Sydney’s role as a leading financial services hub for the Asia Pacific region. It’s a dynamic forum which highlights a broad spectrum of opportunities for Asian investment in NSW’s future infrastructure projects, world leading technology, and agriculture. Attended by world and business leaders, the event identity needed to capture the concept of partnership within an iconic representation of Sydney while being culturally sensitive to the diverse audience.

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• Art Direction.
• Digital Design.

Guiding a global design experience
Todays shoppers expect more from their centre experiences. From smart technology to bespoke architectural designs – each new Westfield centre today had to step away from the “cut and paste” design approach of previous generations. But with expanding architectural diversity came the challenge of maintaining a consistent and elevated brand experience for Westfield and their lease holders. Moffitt.Moffitt. met this challenge by creating an inclusive digital resource for new lease holders that gave them guidance to express their own brands in unique and innovative ways while aligning with Westfield’s customer centred design ethos.

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• Publishing.
• Print Design.
• Campaign Direction.

Exploring the hidden beauty of print.
As the digital age continues to redefine every facet of our lives, it’s easy to question the future and relevance of print. Working with Lindsay Yates Group, Moffitt.Moffitt. looked to celebrate the beauty, power, and tactile connection of print in a limited-edition book, poster series and exhibition titled ‘Eye Spy’. Inspired by the interpretation of Rorschach tests, the artworks ask the audience to use their imagination when thinking of the possibility of print.

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• Brand Strategy.
• Brand Identity.
• Brand Voice.
• Art Direction.
• Print Design.
• Digital Design.

Taking wealth management to the masses.
Managing your future wealth – for you or your loved ones – can be a daunting task. Which is why the team at Trilogy Private Wealth challenged Moffitt.Moffitt. to explore the human side of wealth management for the launch of their brand. Demystifying the jargon, simplifying the scary, and wrapping it up with a guiding brand voice and an illustrative approach that helped the business stand out from its peers.

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• Brand Identity.
• Art Direction.
• Print Design.

Rebuilding the meaning of architecture.
Faced with global shifts in culture, sustainability and technology, architecture is necessarily becoming an increasingly multi-disciplinary practice. CRONE, one of Australia’s leading architectural studios, wanted an identity to reflect this change. Unexpected and challenging (like most of its projects) the new brand identity speaks volumes – by excluding the word ‘Architects’ and all that it limits.

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• Naming.
• Brand Strategy.
• Brand Identity.
• Art Direction.
• Print Design.
• Digital Design.
• Environment Design.

Opening doors to a next generation student experience.
As part of the award-winning Central Park redevelopment in the rejuvenated Chippendale precinct, The Steps is a state-of-the-art student accommodation complex designed by award winning architectural firm foster + partners. Named by Moffitt.Moffitt. after its signature, oversized steps that transform its foyer into a multipurpose event space, The Steps looks to redefine the student experience with a sophisticated yet playful brand identity that celebrates the vibrant, safe and innovative heart of Sydney.

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• Brand Identity.
• Publishing.
• Art Direction.
• Print Design.
• Digital Design.

Uncovering new talent in music.
An ongoing publishing project by Moffitt.Moffitt., DEMO is an independent music magazine that uncovers some of the most intriguing and emerging talent in Australia. Described as ‘a film clip on paper’, DEMO’s unique combination of music, design, art, fashion and photography challenges conventional genres and storytelling to reveal an artist’s story in the most original way possible.

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• Brand Identity.
• Art Direction.
• Print Design.
• Digital Design.
• Campaign Direction.

Opening up investment opportunities for all.
The power of sophisticated investment technology can be extraordinary – but giving it a simple, intuitive human interface can be challenging. Working in partnership with BT, Moffitt.Moffitt. created the BT Invest brand to ensure every touchpoint from responsive digital experiences to print advertising and outdoor media, was accessible, insightful and powerful for all investors.

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• Brand Identity.
• Digital Design.
• Advertising.
• Environment Design.
• Campaign Direction.
• Film and Animation.

Giving people the power.
Titled ‘Two Words for Tomorrow’, this interactive digital experience was commissioned by GE Australia to ask locals to share in just two words what they felt were the biggest challenges facing Australia’s future. The results would then inform GE on how they could focus their efforts on what mattered to everyday Australians. As creative and strategic project leaders, Moffitt.Moffitt. worked in partnership to create a genuinely unique and dynamic brand experience – which included online voting, live and shareable data results and a travelling interactive polling experience.

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• Brand Strategy.
• Brand Identity.
• Packaging Design.

Putting the effortless into active wear.
Compounded by ever-changing movements in fashion, retail can never afford to stand still. And as the fashion-meets-fitness lifestyle trend takes hold across the world, Cotton On needed to create their own unique perspective on active clothing – without losing their effortless Australian signature. Working with the Cotton On design team, Moffitt.Moffitt. created a confident yet understated brand suite – bringing together performance and comfort in one collection.

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• Brand Strategy.
• Brand Identity.
• Brand Voice.
• Art Direction.
• Digital Design.
• Print Design.

Sharing the wealth of experience.
In an increasingly regulated investment sector, simplicity is often hard to find. As BT shifted from complicated networks of individual products to integrated service solutions – they asked Moffitt.Moffitt. to embed and explain this change internally to align teams, before bringing the brand to life externally across all channels.

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• Brand Strategy.
• Brand Identity.
• Brand Voice.
• Art Direction.
• App Design.
• Digital Design.
• Print Design.

Revealing a different side of Australian men.
Bloke Magazine breaks all the stereotypes attached to the myth of the Australian male. With a global outlook, a humble editorial style and compelling true stories, Bloke takes all the elements of classic magazine publishing, but delivers them in a new digitally experimental way. Combining digital wayfinding with a genuine intimacy and interactivity with the reader, this seamless interface attracted media buyers and advertisers keen to discover new ways to connect with discerning audiences.

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• Brand Identity.
• Art Direction.
• Print Design.
• Digital Design.
• App Design.
• Environment Design.
• Campaign Direction.

Sharing Australian expertise on a global stage.
Sydney’s Olympic Games were widely regarded as one of the most successful in modern times. As a global platform for Australian culture and innovation, the event established our reputation as leaders in the major sporting events industry. Looking to capitalise on this legacy, The Australian Trade Commission (Austrade) connected Australian experts with global leaders and future host nations at a series of events during the London 2012 Olympics. Moffitt.Moffitt. was commissioned to produce a comprehensive suite of brand elements including event collateral, digital apps, multilingual publications and interactive exhibition spaces.

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• Brand Identity.
• Brand Voice.
• Art Direction.
• Print Design.
• Environment Design.

Opening doors to a new real estate experience.
LJ Hooker is one of Australia’s most iconic and well-established real estate brands. Even with their experience, however, a new generation of buyers and sellers was indifferent when it came to choosing who to work with. By engaging Moffitt.Moffitt. to refresh the brand from the inside out – re-engineering the customer experience across multiple touchpoints – LJ Hooker was able to share their real estate knowledge in ways that were engaging, helpful, and community-focused.

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• Brand Identity.
• Art Direction.
• Print Design.
• Digital Design.
• Environment Design.

Changing the way money works.
Established in 1997 by Geoff Wilson, Wilson Asset Management has built a reputation not only for shareholder returns, but also as a strong advocate for positive change in the community. Moffitt.Moffitt. refreshed and refocused their brand identity with a new brand architecture framework for their suite of Listed Investment Companies.

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• Brand Strategy.
• Brand Identity.
• Art Direction.
• Brand Voice.
• Film and Animation.

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• Brand Identity.
• Art Direction.
• Print Design.
• Digital Design.
• Environment Design.
• Campaign Direction.

Celebrating being unique.
The Woolstores Alexandria is a new commercial property development that sits at the heart of one of Sydney’s most exciting urban renewal precincts. Comprised of three beautifully restored World War II woolsheds, The Woolstores identity had to embrace its industrial heritage, while simultaneously demonstrating a new benchmark in modern commercial spaces. The unique history of the site and its connection to the wool industry helped shape the distinctive campaign that celebrated being unique and different.

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• Brand Strategy.
• Brand Identity.
• Brand Voice.
• Digital Design.
• Print Design.
• Packaging Design.
• Campaign Direction.
• Environment Design.

Catching the new wave of digital shoppers.
Surrounded by thousands of kilometres of coastline, Australia’s national identity has been shaped by our beach and surf culture. So it’s no surprise that online retailer SurfStitch quickly became the world’s largest online surf store. Moffitt.Moffitt. was instrumental in transforming the business from start-up to global force – with a comprehensive brand strategy and brand identity brought to life across a wide range of applications including digital platforms, seasonal marketing campaigns, packaging and television commercials.

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• Brand Identity.
• Art Direction.
• Publishing.
• Print Design.

Curating a life’s work
For over forty years Gary Heery has captured some of the most intriguing images of our time. From animals to film gods, native flora to music legends – he’s built a remarkable collection of images that continues to grow today.

To celebrate his body of work Gary asked Moffitt.Moffitt. to help curate and capture his life’s work in a custom publication. With over 300 pages of images, limited edition prints and behind the scenes accounts – Selected Works 1976-2013 is a mesmerising insight into the world of photography spanning the last four decades.

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• Brand Strategy.
• Brand Identity.
• Brand Voice.
• Art Direction.
• Digital Design.
• Print Design.

Bringing prosperity to property.
For the broader public, conveyancing feels distinctly old-fashioned when compared to the real estate industry. Yet when you look deeper, the benefits of conveyancing are time proven, foolproof and powerful. In short, conveyancing had an image problem that needed fixing. So when Rigg Conveyancing wanted the opportunity to change its perception in the marketplace, they took on the challenge with Moffitt.Moffitt. Empowering the business with a new brand strategy, identity and touchpoints that spoke to audiences in smart yet simple ways, the new brand has already made a difference to the industry and community.

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