IN BED is an online store dedicated to homewares and linen that celebrates (almost) everything we love to do in bed. Moffitt.Moffitt. developed the brand identity and naming to reflect the effortless personality of the brand – and the product range. From articulate brand stories to product labelling, the undecorated IN BED visual identity and language system creates a premium yet relaxed series of collateral pieces.

  • Brand Strategy
  • Design
  • Digital
  • Naming
  • Fashion + Retail