Banking is a sector dominated by the big four. But what they offer in terms of size, is rarely matched with truly personal service – especially when it comes to small and medium businesses. Avenue wants to change this by freeing up cashflow so businesses can grow as part of the engine room of our economy. Digital only, it’s a fast, secure, and fuss-free banking service for the digital age. Against this background, we created a no-nonsense, futureproof brand identity and digital touchpoints that would not just stand apart, but stand the test of time.