Positioned at the centre of Sydney’s new Tech Central district, Atlassian Central represents a generational leap forward in sustainable building design. Set to become the world’s tallest commercial hybrid timber building upon completion, the visionary design will create an innovation ecosystem that empowers teams, welcomes visitors, and embraces the local community.
Inspired by the theme of ecology informing technology, our work focused on highlighting micro-structures and patterns found in nature. The brandmark and supporting visual language are a distillation of the prominent diagrid structure that forms the exoskeleton of the tower and the intricate cellulose formations found in plants. Combined with the notion of community intersections, the suite of brand elements creates an optimistic presence that feels organic, architectural, and forward-thinking.
Architecture. SHoP Architects + BVN