Cotton On

Rapidly expanding as a global high street fashion brand, Cotton On’s business was outgrowing its own reputation. Moffitt.Moffitt. was brought on to reassess and reposition the brand – from strategy and identity through to tone of voice and campaigns – to create a deeper and more authentic emotional bond with staff and customers alike.

The result is a positioning that genuinely reflects the spirit of the brand: effortless optimism, coupled with a youthful passion for life and the ‘can do’ spirit of contemporary Australia.

  • Art Direction
  • Brand Strategy
  • Design
  • Digital
  • Motion
  • Naming
  • Print
  • Fashion + Retail