Cotton On Rebrand

Cotton On Rebrand.
Rapidly expanding as a global high-street fashion brand, Cotton On’s business was outgrowing its own reputation. Moffitt.Moffitt. was brought on to reassess and reposition the brand – from strategy and identity through to tone of voice and campaigns – to create a deeper and more authentic emotional bond with staff and customers alike.

The result is a positioning that genuinely reflects the spirit of the brand; effortless optimism, coupled with a youthful passion for life and the ‘can-do’ spirit of contemporary Australia.


Moffitt.Moffitt. G02/38-52 Waterloo Street,
Surry Hills, NSW 2010, Australia


Call +61 2 9698 1972