Central Place Sydney
Central Place Sydney is the new home for tomorrow’s game changers, where established tech players, disruptive startups, and the next generation of thinkers and makers will co-create a new hub of culture and innovation.
From naming and brand strategy through to brand identity and application, Moffitt.Moffitt. curated a world of brand experiences and expressions aimed at reimagining the southern district of Sydney’s CBD. Highlighting the contrast between old and new, digital and analogue, our work captured the authentic energy and culture of this artful neighbourhood while presenting a new and bold vision for what it will become in the future.
Illustration. Sean Morris, Brolga
Photography. Terrence Chin, Christopher Walsh