Few fashion brands stay the course of time. Yet for over 25 years, Calibre has been a much-loved pioneer in shaping men’s style across Australia. Not one to stand still, the Calibre team was focused on introducing the brand to a new generation. With this in mind, Moffitt.Moffitt. looked to reinvigorate their brand identity with a timeless aesthetic framed by luxurious detail and refinement – bringing it to life across a suite of touchpoints including packaging, advertising, digital and in-store experience.