An hour north of Auckland, The Vivian already had a good reputation as a gallery, but was often pigeonholed as a ‘regional cousin’ to the main commercial galleries. Looking to attract affluent visitors and art-lovers from Auckland as well as winning over the local community, Moffitt.Moffitt. created a sophisticated yet human visual identity, while bringing the visitor experience to life with new stationery, programmes, signage, posters and advertising. Inspired by the proportions of the gallery’s facade and striking main entrance, the brand mark depicts an open portal that has the power to transport you to a world of art. The result has already re-established The Vivian in the eyes of many world-class Australian and New Zealand artists who have agreed to show there.