EM BE CE is a new architecture practice dedicated to reimagining the way we live within our cities and communities. Inspired by the vision and experience of the directors, Moffitt.Moffitt. crafted an identity that pays homage to the founders’ individuality – taking the initials from their first names to create a new collective. We partnered this phonetic play on letters with a strong palette of colours, bespoke portraiture and bold simplicity to arrive at a brand identity that could flex across a number of touch points and applications.

Photography. Nick Bowers

  • Art Direction
  • Brand Strategy
  • Design
  • Digital
  • Environmental
  • Naming
  • Print
  • Architecture
Representing the phonetics of their new name we visually emphasised the first initial of each of the directors by introducing a line-work treatment that also drew inspiration from plan drawings and sketches.
"Moffitt.Moffitt. were key members of our advisory team when we launched our new practice. They were instrumental in helping EM BE CE understand and craft our emerging brand strategy and identity. We look forward to this collaboration continuing for many years to come."
Mladen Prnjatovic. Director and Founder.