We are creative directors. People come to us with challenges and we solve them creatively.Our solutions may be seen, heard, touched or tasted. Whatever form they take, they are a series of experiences that convey what we and our clients stand for.

Reports

• 041. Two Words For Tomorrow

  

  

  

  

  

  

  

  

  

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  March sees Moffitt.Moffitt. unveiling one of our most comprehensive collaborative projects to date.

  Two Words for Tomorrow is a project conceived by The One Centre for GE to pinpoint Australia’s biggest challenges as seen by its people.
  From March, GE is inviting every Australian to share their Two Words For Tomorrow online or on location at a touring installation.

  Executive Creative Directors The One Centre engaged Moffitt.Moffitt. to develop the Two Words For Tomorrow concept across online and offline environments.
  Moffitt.Moffitt. helped create a spectrum of digital and physical touch-points including a national online polling portal (executed to perfection by Future Buro) to a monumental public polling art installation - The Two Words Waterfall (developed in collaboration with FIELD.io)

  The result embodies Moffitt.Moffitt.'s approach of seamlessly combining the digital and physical worlds to create illuminating and meaningful experiences that matter.

  Experience Two Words for Tomorrow here:
  
  Online
  twowordsfortomorrow.com.au
  
  On Site
  Launching this week in FED SQUARE Melbourne.
  Visit twowordsfortomorrow.com.au for the national tour dates.

   

• 040. Publish Yourself

  

  

  

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  The latest issue of Desktop Magazine has hit newsstands this week. Focusing on self publishing, Issue No.279 features an impressive line up of magazines, zines and papers including our own publication DEMO. 

  We are also very eager to reveal to you that DEMO Issue No.5 is now in production. Our first artist profile was recently captured by Mr. Steven Chee and we are looking forward to collaborating with the jet-setting Mr. Derek Henderson in the later weeks of March.

  To stay up to date on the formation of Issue No.5 keep a close eye on our Twitter Feed and Facebook Page or visit the DEMO website. 

• 039. The Coolest Christmas

  

  

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  Considering the sun has barely shone over Sydney in the last couple of weeks you could easily believe that the Summer holidays are more than just a week away. Instead of reaching for the beach towel we're adorning the rain coat and while the weather hasn't greeted us in typical fashion the influx of Christmas cards are a sure reminder that the year is at an end.

  Amongst the brand identities and campaigns are the all important end-of-year well wishes we create for clients. One of our annual favourites is the Lindsay Yates Group card. This year we worked with Lachlan Conn from the Jacky Winter Group to create a fold out poster showing what most of us will be doing Christmas Eve. Hopefully you'll be receiving one in the mail this week.

  Moffitt.Moffitt. is looking forward to an invigorating start to 2012 with a new website on the horizon and a new collection of clients and projects.

  Merry Christmas, happy new year and an even happier hangover.
  
  

• 038. Mr Porter Meets Mr Moffitt

  

  

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  Last month Mr Porter came to our shores to profile nine men making their mark in Sydney. Moffitt.Moffitt. was very happy to claim two of those positions amongst a range of talented gentlemen spanning food, art, architecture, music and more.

  Photographed by the witty Mr Derek Henderson and styled brilliantly by the charming Mr Porter Style Director Daniel May, the article formed part of issue 40 of the Mr Porter monthly style Journal.

  To take a look for yourself visit Mr Porter here but be warned – leave your wallet in your pocket or risk being seduced by the endless supply of beautifully crafted mens fashion.

   

   

• 037. Monomachi

  

  

  

  

  

  

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  Last week our friends at Tokyo Bike took part in the annual 'Monomachi' craftsmanship festival in Tokyo. Located between the the traditional crafts districts of Okachimachi and Kuramae in the Taito ward – “Monomachi” which combines the first half of monozukuri (craftsmanship) with machi (town) allows visitors to discover the tools and processes of craftspeople by inviting the general public in to their work spaces. Visitors can participate in workshops, meet with creators and artisans, buy specialty goods and above all enjoy the charms of this friendly Tokyo neighbourhood.

  As part of Tokyo Bike's contribution our short film was presented in their showcase space at Mirror Gallery. To enjoy it for the first time or catch a re-run simply visit our facebook page or YouTube channel.

  If you'd like to experience Tokyo Bike for yourself then perhaps you can drop in to their Sydney and Melbourne branches for a test pedal.

  
  
  

• 036. Secret Men’s Business

  

  

  

  

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  As the year ends, a new Moffitt.Moffitt. project begins. We've embarked on another self initiated enterprise sure to gain the attention of like minded gentlemen and gentlewomen. We've gathered alongside gifted photographic talents like Stephen Ward and Pierre Toussaint to create something worth waiting for.

  More revealing reports in the weeks ahead.

  Images by the accomplished Mr Stephen Ward.

• 035. Future Büro

  

  

  

  

  

  

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  Our co-collaborators at Future Büro have just launched their new site featuring a new identity package created by Moffitt.Moffitt.
  
  The calibre of work is truly world class with a broad range of clients and sectors stretching from Red Bull to GE. The Future Büro team are currently working on a revitalised Moffitt.Moffitt. site that looks set to launch early in the new year. For an official invitation to the launch of Moffitt.Moffitt. 2012 join our mailing list or follow us on Facebook or Twitter.

• 034. DEMOnstration

  

  

  

  

  

  

  

  

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  Issue #4 of DEMO magazine is now on news stands and in selected stores. For the first time the magazine is free.

  To coincide with the launch of issue 4 launch we've created a new website which features a back catalogue of past issues, interviews, images and of course music form our featured artists.

  Our Sponsor – BJ Ball Paper will also be distributing issue #4 to all of their close clients. To ensure your copy contact your local BJ Ball representative to find out when they are in your neighborhood. Aternatively keep an eye out for DEMO at your favourite cafe, clothing store, live music venue or visit our online store to get yours delivered to your doorstep.

  if all else fails Moffitt.Moffitt. head quarters in Surry Hills will have copies available at our Adelaide street entrance.

  Join DEMO on Facebook or
  Follow DEMO on Twitter

• 033. Typical

  

  

  

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  The weekend past saw the last days of the hugely successful A Type of Show at the Kind of Gallery in Darlinghurst. The exhibiton featured a large range of typographers, artists and designers including international participants Tony Dispigna and Alex Trochut. With such an impressive line up the opening night saw Oxford Street overflowing with a sea of typography enthusiasts. If you didn't get a chance to make it (or get in the front door) you can see our work above and a range of images from the opening night here. Many thanks to the team at Like Minded Studios who organised and hosted the event.

• 032. Encore Performance: DEMO issue #4

  

  

  

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  The fourth edition of our custom music publication DEMO has recently been completed. Look for it on shelves, sidewalks and bedroom walls in mid August 2012. This issue includes more interviews and reviews while continuing to collaborate with Australia’s finest artists, photographers and musical talent.
  
  Look out for the New DEMO website set to launch with issue Four.

  + Featured Artists:
  • Miracle
  • DZ Deathrays
  • Emma Louise
  • Ghoul
  • Evil J & Cecilia

• 031. Hong Kong- Hangovers and Handbags

  

  

  

  

  

  

  

  

  

  

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  We've just returned from a short field trip to one of our favourite cities: Hong Kong. In a landscape dominated by densely populated architectural monsters and masterpieces, Hong Kong manages to balance all of it’s responsibilities as a leading financial services centre and it’s carefree mantra as an unmistaken indulgent mecca. At it’s heart is an essence of fun - whether it’s absorbing the pace and energy of the streets or offloading all of your savings on your credit card- all of the cultural, social or retail experiences deliver the same level of happiness.
  
  We stayed at the relatively new W hotel in west Kowloon which is conveniently perched above Kowloon station. Amazingly decorated by Fabio Ongarato the hotel is as quirky as it is beautiful with a range of art-pieces adorning the walls, ceilings and communal spaces through out the hotel. Be sure to utilize the Airport Express check in option at the Kowloon station which allows you to check in your baggage and claim your boarding pass without stepping foot inside the airport.
   
  With so much cultural and commercial options available it’s easy to soak up a week in all of the city's precincts but if you've got a limited amount of time here's a few of our favorites:
  
  + Debt Collectors
  • Joyce harbour city: One of the best collections of designer brands from adidas originals to Alexander McQueen. Leave your credit card at home if your easily tempted.
  • The One: Conveniently located off Nathan Road- The One houses a variety of stores including some of our favorite Japan based brands including Beams and Journal Standard.
  
  + Hangovers
  • Hutong: For an amazing view of the city during the daily 8pm light show it’s hard to beat Hutong. The cuisine is delicious with a large range of traditional delicacies and modern innovations. The Grilled pork ribs are a must but be wary of chili prawns- mouth burning is an understatement.
  • Sevva: Take your cocktails on to the large open balcony and rub shoulders with the expat banking set. Business cards at the ready- ego alert!
  Upper house: from the elegant elevators to the breath taking booths you can’t go past the sleek cocktails and stunning city views of this new development.
  
  + Icons
  • High tea at the Peninsula: Enjoy the tradition of British rule with a cup of tea, scones and sandwiches at one of Hong Kong’s most iconic hotels.
  • Mongkok lady's markets: Combine street food, neon lights and designer knock-offs and you get one of the most enduring Honk Kong experiences. Extend your waistline a couple of inches by eating all you can at Hon Wo Korean Restaurant located halfway down the strip.
  • Jumbo: Be as touristy as you can be and take a taxi to Aberdeen Harbour where you’ll find the floating restaurant metropolis known as Jumbo. The drunken prawns are a must.

• 030. Semi-Relieved

  

  

  

  

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  It was an honor presenting our views, opinions and philosophy at the 9th Semi Permanent conference held in Sydney last week.
  
  We had an amazing opportunity to meet many of the speakers and hundreds of the enthusiastic audience. We would like to officially thank the organisers of Semi Permanent: Mr Andrew Johnstone and Mr Murray Bell who along with their responsive team ran a world class event.
  
  Their ability to continually find and attract world leading superstars and local up and comers is both exciting and admirable. We were well looked after throughout the entire event and we’re hoping we will get another invitation in the years to come.
  
  Event highlights included talks by Dean Poole from Alt Group, local artists We Buy Your Kids and a production designer Annie Sperling. While we couldn’t attend all of the talks we’ve heard a lot of great reports on the rest of the speakers.
  
  For a closer look at the conference take a look at the Semi Permanent Facebook page or visit the official site at www.semipermanent.com

• 029. 3 Things with Desktop Magazine

  

  

  

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  We’ve certainly ruffled a few feathers this week...

  This month Desktop magazine invited Andrew Moffitt to post an ‘open letter’ to the design community as part of an ongoing feature asking creatives to voice their ideas and opinions on what's happening in the world of design.

  Entitled '3 Things', Andrew’s piece looks at 3 issues facing creatives working today. While the majority of feedback has shared the same sentiment, the article has received a few objections from the Australian Graphic Design Association (AGDA) community. To see what all of the fuss is about- be sure to pick up your copy at your local stockist or purchase it on line in tablet format here.

• 028. An Apple a Day

  

  

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  Moffitt.Moffitt. were recently invited to create an artwork for the Semi-Permanent side exhibition held at The Paper Mill gallery. The exhibition featured artworks by Semi-Permanent guest speakers such as Reg Mombassa, Corey Arnold, Michael Leon and We Buy Your Kids. Special thanks goes to Mr Nick Bowers for his sterling photographic guidance.

  After some fine art viewing we recommend you skip next door to Felix for their fine Reuben Sandwich.

• 027. Over The Water To A Wild Land

  

  

  

  

  

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  Photographer Nick Bowers is presenting a new body of work this evening entitled ‘Over The Water To A Wild Land’. Showing at Sun Studios from May 5 to June 2, the work documents an expedition through the harsh wilderness of Australia's most southern and only island state: Tasmania. Undoubtably one of the worlds most unique and untouched habitats, Tasmania’s rich natural beauty is intertwined with a long history of unforgiving and sometimes brutal legend. Nick Bowers explains:
  
  “I photographed ‘Over the Water to a Wild Land’ during an expedition to Tasmania. Moving through the pristine landscape was like being suspended in time. The incredible beauty and unforgiving harshness of the environment uncovered a place of serenity and melancholy. This collection reflects the stillness I felt while taking the pictures.”
  
  We were happy to produce the exhibition collateral including signage, invitations and accompanying booklet. We're also working on Nick’s new website which will be ready in the months to come.
  
  Exhibition Dates:  5t h May – 2nd June 2011
Opening
  Hours:  9.00am – 5.00pm daily

  Venue:  Sun Studios Australia,  42 Maddox Street Alexandria NSW
  
  

• 026. Tokyo Bike Collaboration

  

  

  

  

  

  

  

  

  

  

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  After all of the sadness that's been pouring out of Japan due to the recent disasters, we’re pleased to share some of the happiness tokyo has given us during our recent field trip in late 2010. In partnership with Tokyo Bike we created a short film that captured a days riding through Tokyo’s urban precincts and parks. From the chaotic crossroads of Shinjuku to the peaceful back lanes of Nakameguro - experiencing tokyo by bike reveals the rapidly shifting pace of the city between its streets and suburbs. You can view the film on our YouTube Channel or Facebook page by following the links below.
  
  The philosophy of Tokyo bike is more focused on comfort than speed. While you can find a fast pace amongst traffic on the Meiji Dori- the real joy of the bike is in the backstreets at a cruising pace. Our beautiful Tokyo Bike SS single speed models in jet black and pearly white were the perfect match for the tokyo cycleways.
  
  In support of Japan Tokyo Bike has launched a new range of bags for $10AUD with 100% of all sales going to the earthquake and tsunami victims in Japan through Australian Red Cross. Be sure to grab one at their Surry Hills store or at a range of supporting local retailers. For more information visit the Tokyo Bike blog here.
  
  Can’t wait to return to Tokyo. Get better soon
  
  View on:
  Moffitt.Moffitt. Facebook
  Moffitt.Moffitt. YouTube

  Tokyo Bike
  1 Marys Place Surry Hills
  Tel. (02) 9357 1223
  www.tokyobike.com.au

• 025. Strange Talk

  

  

  

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  We’ve just completed the debut EP artwork for Melbourne outfit Strange Talk. Launched last night in Sydney, the group is proving to be one of the more promising offerings of 2011 with their eclectic electro-pop style and summer synth melodies. Featuring Mr Stephen Ward’s pensive landscape the artwork was the perfect response to the bands nostalgic yet up beat sound.
  
  Be sure to have a listen at Strange Talk or purchase the EP on line at iTunes.

• 024. A United Force

  

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  The latest issue of Australian Creative is on news stands now and it features a brief interview with Moffitt.Moffitt.. Looking at a few of our earliest inspirations and thoughts on working collaboratively- it’s a glimpse into our our working relationship and outlook on the creative community.
  
  We enjoyed reading our copy over a delicious Kings Lane Sandwich in the heart of Darlinghurst. The renowned chicken schnitzel sandwich with towering vienna bread is ideal for curing post shoot hunger. Located just around the corner from Luxe Studios and the revitalised East Village Pub, be sure to suffer the delights of indigestion during your next lunch break.
  
  

• 023. Apple Talked

  

  

  

  

  

  

  

  

  

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  There's nothing quite like sharing ideas and opinions in a giant glass box. Even more so when the box belongs to one of the worlds most envied and celebrated brands.

  We sincerely thank all of those those who attended our Sydney Apple Store presentation. Above are a selection of screen slides and the surroundings.

  Special mention to Australian Infront who made this and many more events to come possible.

  + Photography
  Robbie Powell

   

• 022. Apple Talk

  

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  A friendly reminder that we will be speaking in the foyer of the Sydney Apple Store on Wednesday March 30.

   

  + Topic

  Visibility. Defining your own creative identity

  As creative directors we are asked daily to shape perception. Perception of people, businesses and things. But how do people perceive us? How does our work, actions, personality and philosophy define our own visual identity. Should we be visible or invisible?

  Visibility. Defining your own creative identity
  As creative directors we are asked daily to shape perception. Perception of people, businesses and things. But how do people perceive us? How does our work, actions, personality and philosophy define our own visual identity. Should we be visible or invisible?

   

  + Details

  Where?
  Apple Store Sydney. 
  2/367-373 George Street,
  Sydney NSW

  When?
  6:30 PM start 

  How Much?
  Free 

   

• 021. Singapore. We want more.

  

  

  

  

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  We recently paid a visit to our clients COMO Group in steamy Singapore. COMO Group parents a range of brands within fashion (Club 21), travel (COMO Hotels & Resorts) and health (COMO Shambhala).

  Outside of meetings we spent most of our time poolside 57 stories high at the hotel de jour - Marina Bay Sands. Not keeping with our typical boutique hotel style, the Sands expressed it’s dominating size and ego at every opportunity. With it’s extra large towers, lobbies, patterned carpets, buffets, pools and views, the MBS entices the always entertaining high (and low) society of Asia.

  Although lacking in layered sub cultures in comparison to its asian counterparts (Tokyo, Bangkok, Hong Kong), we very much look forward to seeing more of Singapore and it’s charismatic evolution.

   

  Newest points of interest

  + Collaborate
  Club 21b fashion and art collaboration space

  + Spend
  The new Comme des Garçons Four Seasons store

  + Refine
  TWG Tea Salon & Boutique in ION Orchard

  + Sip
  The Club roof top

  + Misbehave
  Zouk Out dance festival on the man made Sentosa island (expect ridiculousness)

   

  Old favorites

  + Singapore chili crab
  + Afternoon Gin & Tonic’s at Raffles Hotel
  + Chili crab
  + More chili crab 
  + More and more chili crab

• 020. Semi-Announcement

  

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  Moffitt.Moffitt. has been invited to speak at the 2011 Semi-Permanent Conference in Sydney. In it’s 9th year the conference series has grown in scale and reputation establishing itself as one of the most widely known and watched creative events on the global calendar.

  It covers many creative disciplines, including graphic design, art direction, film, fine art, illustration, digital and motion design, photography, animation, graffiti, and architecture.
  
  We are looking forward to joining the list of highly regarded speakers including our favourite French multi-disciplinary team Surface to Air and one of our childhood inspirations- iconic Mambo Artist Reg Mombassa.
  
  Semi-Permanent Sydney runs from May 13-14.
  Tickets available from the Semi-Permenant website.

• 019. Demo Music Magazine

  

  

  

  

  

  

  

  

  

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  After officially launching in late 2010 our custom music publication DEMO is now available in a range of reputable stores. If you like what you see, head to one of our stockists or buy your copy instantly from our online store.

  Visit: demomagazine.com.au

  Buy Online: at the Moffitt.Moffitt. Store

  Follow DEMO: on Facebook or Twitter

  Visit: demomagazine.com.au
Follow DEMO: on Facebook or TwitterAfter officially launching in late 2010 our custom music publication DEMO is now available in a range of reputable stores. If you like what you see, head to one of our stockists or buy your copy instantly from our online store.

  Visit: demomagazine.com.au
  Follow DEMO: on Facebook or Twitter

   

• 018. New Work

  

  

  

  

  

  

  

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  A new year brings new work.

  Above is a small selection of our work from the beginning of 2011.

   

  Works Include

  1-3. Carla Zampatti Autumn/Winter campaign 2011

  4-5. Metropolitan Hotel Bangkok flower wall installation and collateral

  6-7. Pantene Clinicare Japanese event design

• 017. Call for Entries

  

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  We have an internship position available for a talented, enthusiastic and social individual.

  Please submit your portfolio to info@moffittmoffitt.com by Friday 21st of January.

  Your portfolio must:
  - Contain contact details and CV
  - Concisely display a maximum of 5 case studies
  - Be a maximum of 3MB in size
  - Make our day

  Portfolio website links will also be accepted.

  Good luck.

   

• 016. Christmas with Oslo

  

  

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  The streets are calm and empty. The cicadas are in full song. The phone is silent. It’s Christmas Eve...

  Christmas Cards aren’t always the most eagerly anticipated projects of the year. However, during this festive season we collaborated with one of our favorite illustrators Mr. Oslo Davis for the Lindsay Yates Group’s Christmas Card. The Melbourne based Oslo is renowned for his weekly cartoons in The Age which capture the entertaining and slightly odd but always amusing day-to-day events unfolding on the city streets.

  In a year all about evolution for the print industry – we asked Oslo to create a series of 8 evolving reindeers to characterise the Lindsay Yates Group’s change in structure and thinking throughout 2010. Hopefully you received one in the mail but if not here’s a sneak peek in this report.

  Safe travels and happy holidays from Moffitt.Moffitt.
  Oslo Davis is represented by The Jacky Winter Group

• 015. DEMO Magazine Launch Next Week

  

  

  

  

  

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  The DEMO magazine website has been updated to the latest issue which goes on sale next Monday December 20, 2010. Log on to demomagazine.com.au to preview Issue #3’s feature articles as well as a sampling of tracks from each contributing artist. Don’t be satisfied with just the online offering – pre-order your copy from our online store so you can experience the publication in it’s large format delight.

  Visit: demomagazine.com.au
  Buy Online: at the Moffitt.Moffitt. Store
  Follow DEMO: on Facebook or Twitter

   

• 014. A New Home for Moffitt.Moffitt.

  

  

  

  

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  Our new studio received an impressive addition this week with the installation of a large format print from the infamous Mr. Gary Heery. Standing at over 1.5 metres tall and stretching 2.4 metres long- our stately white headed Osprey brings a welcome dose of drama to our new home. Mr Heery has been working over the past year on his collection of bird images which are soon to be exhibited at Shapiro Gallery in late February. Moffitt.Moffitt. will be collaborating with him on some of the works so stay in touch with future reports to find out the exact details.
  
  If you are in the Surry Hills neighborhood- our door is rarely closed so please drop by.
  
  

• 013. Tokyo Report 1: Nike goes Undercover

  

  

  

  

  

  

  

  

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  We were lucky enough to be in Aoyama for the opening of the latest collaborative project between sports giant Nike and revered fashion designer Jun Takahashi of the cult Japanese label Undercover. In the shadows of the now iconic Prada building by Herzog and de Meuron the familiar queue of Japanese brand-aholics lined up around the block to be the first to get their hands on Nikes latest offering.

  The project entitled 'Gyakusou' is a a merging of Undercover’s minimal design philosophy and Nike’s sports excellence. The combination provides a technically advanced and stunningly stylish range of garments and accessories from footwear to Jackets. The name Gyakusou derives from ‘gyaku’ meaning reverse and ‘sou’ meaning run. It’s a name given to the team of runners who run against the regimented clockwise direction of runners traditionally adopted in all Tokyo parks.

  This concept of reversal is carried into the raw realisation of the retail space where the internal stud work is left un-sheeted in stark contrast to the sleek polished forms of most flagship/concept sports stores. positioned above a geometric seating sculpture is a wall of iPads playing short film sequences created by film maker and photographer Jamie Morgan.

  The draw curtains of the change rooms are made of a synthetic, reflective material that creates a slightly disorientating depth defying effect while the the roof is covered in a sea of light bulbs which undulates across the ground level show space. The room is full of contrast between glossy surprises and crude textures.

  Japan seems to have an uncanny way of pulling off these interesting collaborations. The all powerful Nike intelligently uses the Undercover brand to communicate a more intimate, sophisticated and exclusive experience. The attention to detail across the store fit out, the visual language and the digital motion peices are another seamless example of the Japanese’s attention to detail. In a market flooded with brand heavy weights- Tokyo is the  perfect platform to witness the ‘bar raising’ strategy brands embrace to grab consumers attention and imagination. Creating long lasting impressions pushes brands to be different and stand out form the crowd rather then sinking into boring drone of predictability.
  
  Photography Slides 5 - 8: Jamie Morgan
  
  

• 012. Oh Mercy. Oh DEMO. Issue 3.

  

  

  

  

  

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  We’ve just put the finishing touches on the latest issue of DEMO Magazine. Our last shoot featuring Melbourne’s Oh Mercy was captured by the talented Mr Pierre Toussaint. We’ve united a fine body of artists from a range of musical backgrounds to level out this long awaited issue.

  In related news- one of our feature artists Kyu has just been awarded the Qantas Spirit of Youth Award for music amongst other notable nominees including Cloud Control and Deep Sea Arcade. Stay in touch for more information on the unveiling of DEMO issue 3 which is set to be released in December 2010.
  
  Photography: Robbie Powell

• 011. Tokyo Time

  

  

  

  

  

  

  

  

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  We recently returned from a field trip to Tokyo Japan that included a collaborative project with Tokyo Bike. Keep an eye out for it here and at their new Potts Point pop up store in the weeks to come.
  
  We explore Tokyo on an annual basis as it’s full of inspiration, innovation and spiritual relaxation. It’s truly a place of symbiotic contradiction defined by a modern embrace of technology and a deep respect for tradition. While in many countries these two ideals tend to tear generations apart, Tokyo manages to hold things together by blending the old and the new in a seamless experience.
  
  Beneath the surface of technologically driven chaos there’s an underlying calmness and unity. The hustle and bustle of the main city streets with its barrage of branded messages is elegantly balanced by small intimate back streets rich in personal discoveries and hidden gems. Even amongst the busiest pedestrian crossings you feel that within the crowded mess each individual is working within a greater framework to ensure that everyone finds their way in the most efficient and respectable way. It’s an experience unlike any other major city.
  
  In the upcoming weeks we will be filing a series of reports on some of our interesting finds and established favourites from Japan. Be sure to check back in for more details.

• 010. The Verses Debut Album Launch

  

  

  

  

  

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  The Verses launched their debut album ‘Seasons’ this week at the cosy New Orleans inspired live venue ‘The Vanguard’ in Newtown. Formally known as Killing Heidi – the multi-platinum, ARIA award winning pop-rock group of the early naughties – the brother and sister duo of Jesse and Ella Hooper are now more at home with their warm eclectic rock roots and country inspired ballads than their original teenage angst and dishevelled dreadlocks.

  Inspired by their childhood in rural Victoria and the sounds of singer-songwriter gods like Stevie Knicks (whom they toured with during Fleetwood Mac’s recent visit to Australia) the Verses have crafted a mature, coming-of-age release that’s seen them come full circle as the album title implies.

  The cover artwork by Moffitt.Moffitt. portrays the notion of seasons through complimenting shapes found in contradicting elements. A volatile fireball intertwines with delicate flower petals, country landscapes and intimate portraits. The artwork represents a story of transition through temperature, geography and time.

  Beautifully shot by the fetching Mr Stephen Ward, the artwork is sure to challenge the more predictable aesthetic of country inspired albums. To sample some of the album head to the official Verses website or downlaod it on iTunes.

• 009. Grasshoper Bar Opens

  

  

  

  

  

  

  

  

  

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  The well hidden Grasshopper bar and restaurant finally opened this month featuring some of our latest work- most notably the 3 metre tall Kung Fu figures in the main dining room. Coinsiding with Sydney City Council's revitalisation of the Sydney CBD, Grasshopper brings a new alternative to the more refined yet predicatble players on the George Street strip.

  The artwork represents a collision of martial arts characters inspired by the Grasshopper nickname given to David Carradine's character in the cult American television series Kung Fu (1972–1975), and iconic renaissance portraits drawn from the cathedral like archways that feature in the main dining room. The arches themselves have become the Bar's calling card and are used as a graphic device across all communications from business cards to wallpaper.

  The best thing on the menu are the cocktails which are served thick and fast in your grandma's old jam jars. The understated atmosphere and furnishings are perfectly balanced by the inventive offerings from the kitchen. If your interested in a more secluded Friday night away from the rooftop pool parties and blackberry's then maybe Grasshopper has what you need.

• 008. No, More Exhibition Opening

  

  

  

  

  

  

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  Last night saw the opening of our maiden exhibition at Mart Gallery in Surry Hills. Titled No, More- the exhibiton is a study of excess and restraint within contemporary music. The collection is made up of 12 artworks ranging from photography based mediums to graphic elements all depicting a point of view on how social, environmental and financial influences shape the way we consider music. With themes such as Drugs, Sex, Origianlity and Globalisation- the exhibition challenges what is constructive and destructive for music culture.

  The show will be running for the next week- closing on August 28 2010. During your lunch break or after some self indulgent book purchasing at Publsihed Art make sure you drop by to sample the work in a quieter atmosphere. Printed in 4 colour black and white and neatly finished on 140 gsm uncoated stock the posters are a beautiful example of fine printing.

  Limited to only 100 prints per poster we are hoping that a few remain after the exhibitions closure so we can present them on our on line store for our greater Sydney audience. Be sure to check back in to the Moffitt.Moffitt. Store post August 28 2010.

• 007. Street Side Sydney Interviews Moffitt.Moffitt.

  

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  The charming and talented Seema Duggal interviewed us for her blogazine Street Side Sydney this week in the lead up to our exhibition at Mart Gallery. Overflowing with intelligent features and reports SSS is dedicated to the ever changing city of Sydney and the competing passions of its people and its admirers. We were happy to join the ranks of some her distinguished online guests. Read the full artitcle here.

  Photo: Lisa Zhu

• 006. Creative Sydney Presentation

  

  

  

  

  

  

  

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  Vivid Sydney is an annual event that highlights the importance of creative culture within Sydney. It’s designed to establish Sydney as a major creative hub in the Asia Pacific region – whether it’s achieving that goal or not is yet to be seen but there can be no doubt that Sydney is raising the eyebrows of many creative leaders worldwide.

  Amongst the offerings of Music, Art, Film and Theatre is Creative Sydney- a series of free public events, held from June 5-13 2010 at the Museum of Contemporary Art, Circular Quay. The events represent a coming together of creative professionals from a variety of industry backgrounds in a forum of discussion that looks at how Sydney can build upon it’s creative credentials. Knowledge sharing is at the heart of many of the events where both established and up-and-coming creatives discuss their experiences and opinions as well as questioning what lies ahead. Where other creative conferences fall down in hype fuelled by rock star artists who regularly disappoint, Creative Sydney leads the way by taking a more relevant approach to the commercial role of creativity within the city and how ideas and inspiration can shape careers and sustainable businesses. With it’s doors open to the public it allows creative practitioners and community campaigners to engage with the broader community and highlight the important role of creative thinking in shaping a cities cultural and physical identity.

  Five panel discussions were held over 5 nights focusing on a range of different topics. The topics themselves kept the focus tight so the audience was spared the more predictable formats of portfolio driven speeches. Moffitt.Moffitt. was invited to speak at the Creative Vs Commercial evening on June 9 2010. The theme was built around the balance of commercial and personal work and how both are needed to drive inspiration and survival. Troy Lum of Hopsctoch Films revealed the ups and downs of catering to an unpredictable film audience while TMOD described their early mistakes and triumphs in their jewellery and gift card business. At the heart of each presentation was the relationship between creativity and commerce. While it’s not a revolutionary mantra the role of passion in driving commerce is regularly forgotten so it was refreshing to see all of the panelists putting it into action.

  To ingnite some of your own passions get down to the next Creative Sydney and listen to some real discussion on how this city can become a thriving capital of creativity.

  Watch Part 1 of our Presentation
  Watch Part 2 of our Presentation

• 005. AGDA Young Lions Presentation

  

  

  

  

  

  

  

  

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  Moffitt.Moffitt. was asked to speak at the Australian Graphic Design Association (AGDA) Young Lions talk held at the newly built Surry Hills Library this week. After we initially questioned whether or not we were eligible for 'Young' or 'Lion' status we happily accepted the invitation alongside other guest speakers including Eva Dijkstra and Michael Lugmayr from Toko Design and Sam Pemberton from Landor Sydney.

  The night was set up to deliver some insights into the next wave of creative leaders and uncover some of the challenges and opportunities that are facing us as individuals and as a collective group. With the introductory presentations out of the way the night opened up to debate and discussion with topics ranging from idea generation to community support for creativity.

  One issue of debate that seemed to polarise the speakers and audience was the effect of public opinion on our work. An example being Landor’s recent brand revitalisation work on the city of Melbourne’s identity which was publicly criticised for both the creative outcome and the cost to produce it. Unfortunately within this unquantifiable business of creativity we yearn to be adored by the public for our leadership and vision but become furious when our ideas are challenged by an 'unschooled' audience of opinionated neighbours. There is a fine line between leading the public into the future and stepping so far ahead of them we’ve lost touch.

  Public judgment can build a healthy dialogue with the community which can then lead to a greater understanding of the value of creativity. As creatives we have to rely on our instincts to push beyond concepts of today and lead people into the future but we must at the same time shelve our egos when pushing for self glorification in our work.

  Just like the Jørn Utzon's Sydney Opera house- I am sure Landor’s ‘M’ will become part of the Melbourne landscape once it’s forgotten and rediscovered again.

  Photography: Robbie Powell

• 004. Moffitt.Moffitt. Maiden Exhibition at Mart Gallery

  

  

  

  

  

  

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  We’ve spent the last few weeks putting together a collection of works for our upcoming exhibition at Mart Gallery. Showing from August 19-28 be sure to wander past 156 Commonwealth Street, Surry Hills for a look at our music inspired showcase titled No, More. Revisit the Moffitt.Moffitt. Report for updates and information in coming weeks.

• 003. 6 Chairs Film Premiere

  

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  This week we were proud to be part of the short film documentary 6 Chairs presented by the Design Institute Australia. The film profiles 6 designers from a range of creative backgrounds encompassing Fashion, Architecture, and Visual Communications. The participants included:

  • Architect Matthew Herbert of Herbert & Mason
  • Interior Architect Kelvin Ho of Akin
  • Fashion Designer Therese Rawthsorne
  • Creative Director Andrew Van Der Westhuyzen of Collider 

  Directed by Kiku Ohe and co-produced by Kirsten Stanisich of SJB interiors and Andrea Nixon of Play Communications the documentary uncovers some of the perills and pleasures that face the next wave of Australian designers. Across the disciplines it seems there was a unified outlook on maintaining a ‘hands on’ approach in a digital future. All participants spoke of their connection to traditional tools of expression like drawing and model making and how they are becoming even more relevant in today’s environment especially in identifying new talent. Frustrations came from the familiar lack of public understanding of creative professionals however these shortcomings were overpowered by the desire for a healthy dialogue with the public to create stronger creative cultures in our cities.

  Your next opportunity to see the film is in October at ‘Unlimited’ the inaugural Brisbane design festival for the Asia Pacific region which is running in conjunction with The International Council of Graphic Design Associations Icograda Design Week. For more information visit the 6 Chairs Facebook page.

• 002. Tokyo Graphic Passport

  

  

  

  

  

  

  

  

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  An annual destination for Moffitt.Moffitt. Japan continues to be an informative and inspiring place. In the most recent trip to the home of retail innovation, sushi and karaoke - Moffitt.Moffitt. attended the Tokyo Graphic Passport symposium.
  
  With a focus on spatial art and culture publishing, the forum gathered a selection of global creatives including Christophe Brunnquell (Purple Magazine), Studio Newwork and Yorgo Tloupas (Intersection Magazine).
  
  One of the feature draw cards to the weekend were the flamboyant pairing of Jop van Bennekom and Gert Jonkers - otherwise known as the fantastic fellows behind the acclaimed Fantastic Man magazine. The pair generously shared with us their perspectives on design, editorial curation, personal style and their new found addiction to Tonkatzu.
  
  The report photo above taken by Moffitt.Moffitt. has upon their request become one of their official press photos. Contact us for a guide to our favorite locations to eat, drink, shop and perhaps sleep.

• 001. ‘De Zines’ Exhibition Madrid, Spain.

  

  

  

  

  

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  June 29 saw the official opening of the ‘De-Zines’ exhibition in Madrid Spain at La Casa Encendida. Created by designers Óscar Martin & Roberto Vidal, the exhibition assembles the latest examples of contemporary independent publishing and examines their influence within current social, cultural and political contexts. A total of 400 international publications were selected from across the globe. Proudly on display were two of our publications Realisations of Grandeur and DEMO issue two. Happily nestled amongst global publishing icons as such as Dazed, Fantastic Man, Frame and Monocle it was an honour to see our publications participating in an event that highlights the relevance and importance of independent voices no matter how big or small. While the digital world is a new form of expression and connection we can’t ignore the power of united mediums to really communicate a message. Print, digital and environmental mediums all have a role to play either in chorus or as separate instruments. Without consideration on how all of these elements interact brands, organizations and movements will struggle to harness the true potential of creativity.
  
  To find out more about how the exhibition came to be we talked to the curators and exhibition designers Mr Roberto Vidal and Mr Óscar Martín.
  
  MM. What is your background? Where are you from? What do you do?
  We are designers and independent curators. Roberto Vidal is an editorial designer and Óscar Martín is an interior and lighting designer. We live and work in Madrid, Spain, in Malasaña neighbourhood. Our life is quite simple. We work as freelance designers, watch tons of movies and TV programs (last season of True Blood is highly recommended), go to some gigs, cook good food and work on personal projects like “De Zines”. Next projects include an exhibition about artist books and another about contemporary drawing.
  
  MM. What inspired you to organise the exhibition?
  The exhibition attempts to convey the sensations we have experienced in recent years upon receiving an issue of one publication or another: for example, the feeling of having our curiosity satisfied when we saw inside the home of Kim Gordon and Thurston Moore (members of Sonic Youth) in issue 4 of Apartamento. In publications such as Candy – the first fashion and style magazine to celebrate the transsexual, transvestite, cross-dressing and androgynous aesthetic – we are shown how dreams come true thanks to the expert guidance of the editor, Luis Venegas. How did Antoni Hervás’s grandmother react when she saw David Lynch’s Eraserhead? We find the answer in an issue of the fanzine Grapandmopotheper illustrated by Antoni himself.
  
  In short, good communication, the kind that makes a deep impression. De Zines tries to create a space both of transit and of permanence, intensifying the visitor’s thirst for knowledge, encouraging each person to seek out the themes with which he/she can identify with.
  
  MM. What were the difficulties in putting the exhibition together?
  Many of the publications are limited editions and have selected distribution. It has been quite difficult to collect them all (at times even desperate). However public feedback has been so good that the effort was worthwhile.
  
  MM. How important are zines in today's culture?
  We must never forget that a zines are created because someone, somewhere, needs it to exist. Independent publishing operates independently of market demands. It offers a space for freedom, promoting a closer bond between creator and reader and exploring the full graphic and artistic potential of the physical format.
  
  MM. Will zines survive the digital age?
  Of course. “De Zines” is proof that print media is far from disappearing; in fact it’s experiencing resurgence. Independent publications may be the future of the printed media. In fact, they achieve remarkable agility in the dissemination of today’s culture thanks to the flexible, democratic way in which they create and share images, ideas and information. Pages characterised by an impeccable editorial design, stages where their creators are free to express their obsessions and passions and fulfil their desire to communicate, to be heard.