Founded in Melbourne, Forever New is loved all across the globe for its timeless design signatures and distinctively feminine spirit. As their store footprint was expanding across Asia, Forever New took the timely opportunity to revitalise their brand and redefine their reputation in the hearts and minds of new and existing devotees. Moffitt.Moffitt. led the change from the inside out with a comprehensive brand strategy, that in partnership with a new brand identity captured the confidence, colour and everyday glamour of Forever New’s collections.