As Super Rugby evolved into one of the world’s most fast-paced and closely followed rugby competitions, a new name and brand identity were required to reflect its ambition and expanding footprint. The challenge was to create a brand that could carry the energy of the game, from the intensity on the field to the spectacle of the stadium and the broadcast.

Moffitt.Moffitt. developed a core identity and visual system capable of performing across every touchpoint: from player jerseys and stadium environments to digital platforms, merchandise and live broadcast graphics. The result is a brand built for impact, motion and clarity at scale.
Over time, this identity has supported Super Rugby’s ongoing expansion into new territories across Asia, South America and the Pacific, helping to position the competition as the leading provincial rugby championship on the global stage.