Studio.SC

We partnered with Studio.SC (formerly Scott Carver Architects) to guide their brand and business through a significant chapter of generational change and transformation. Working closely with the leadership team, we developed a revitalised brand strategy, a new name and a cohesive identity system that reposition the practice around a more progressive, collective vision.

Inspired by the newly crafted brand purpose, Think in new dimensions, the updated identity, featuring extruded letterforms and a sense of forward movement, embodies Studio.SC’s ambition to explore new ways of thinking about space. Across print, digital and environmental applications, the brand reflects their ability to create transformative public, private and commercial environments while signalling a confident new era for the studio.

Art Direction
Brand Strategy
Design
Digital
Environmental
Motion
Naming
Print
Architecture

The Studio.SC wordmark takes its cue from the central brand positioning of “thinking in new dimensions,” where extruded letterforms and shifting planes create a sense of depth and movement.

“Working with Moffitt.Moffitt felt genuinely collaborative. They listened, challenged, and refined, helping us move from Scott Carver to Studio.SC with purpose and clarity. The new brand captures who we are now, while opening space for where we’d like to go.”

Thomas Hansen. Co-Managing Director.