POLITIX
POLITIX, an established Australian menswear and suiting brand, has embarked on a new chapter, redefining its identity for a modern audience. Partnering closely with the POLITIX team, we developed a refreshed brand strategy that honours their ostentatious reputation while propelling them forward with a timeless visual identity.
This journey captured the confident, charismatic essence of the POLITIX man, celebrated the meticulous craftsmanship behind each collection, and energised the brand’s direction with a renewed focus on empowering men to make their mark in positive and meaningful ways. The result is a brand evolution that not only enhances its relevance but strengthens its position in the new world of men’s fashion.
