Driza-Bone

In celebration of their remarkable 125-year legacy, the iconic Australian outfitter Driza-Bone has partnered with Moffitt.Moffitt. to breathe new life into their brand strategy and brand identity for the century ahead.

Established in 1898, Driza-Bone’s first waterproof coats were resourcefully designed from linseed oil coated sailcloth. These rugged creations first made a name for themselves amongst hardworking Australian stockmen, gradually ascending to icon status as they transitioned from the unforgiving outback to the wardrobes of celebrities, sports stars, Prime Ministers, and Presidents.

Our approach, from recasting a new brandmark to fine-tuning their historical colour palette, aimed to resurrect the brand’s illustrious history while keeping alive the pioneering and forward-thinking spirit that defines Driza-Bone today. Across multiple formats and mediums, the revitalised brand stands as a testament to 125 years of resilience, Australian ingenuity, and the enduring spirit of adventure.

Brand Strategy
Design
Digital
Packaging
Print
Fashion + Retail

From sewn-in labels to billboards, we created a design language consisting of typography, photography, and colour that centered on the new brandmark - helping it feel established, confident, and worthy of icon status.

To celebrate the 125th anniversary of Driza-Bone, we were commissioned to craft a distinctive wordmark to accompany a limited edition collection. This exclusive lineup showcases the brand's most iconic outerwear styles in fresh colourways, embellished with special commemorative details.