Country Road
As generations of customers change, brands need to respond to new audiences, emerging platforms and high expectations. While firmly established in the local fashion landscape, Country Road was beginning to drift away from their uniquely Australian spirit and the audience who had come to love them for it. In a transition back to their roots, Moffitt.Moffitt. helped Country Road refocus on what it means to live in a modern and sustainable Australia – adapting their brand voice and complete range of touchpoints to excite existing fans and win over a new generation of admirers.
