Bellrock
Bellrock is an established risk advisory and advocacy firm that brings clarity to complexity. As they evolved into a national presence, we partnered with their leadership team to create a new brand identity and strategy — one that reflects their depth of expertise while confidently signalling where they’re heading next.
The name Bellrock traces back to the world’s oldest surviving sea-washed lighthouse, an enduring symbol of guidance and ingenuity. This story helped shape the visual language of the brand, centred on direction and illumination, most notably in a brandmark that fuses the form of a compass with a guiding beam of light. The result is a symbol of direction, determination and forward momentum — core traits of Bellrock’s approach.
Designed with clarity in mind, the identity balances strength and subtlety. A refined typographic system, restrained colour palette and understated visual rhythm come together to support Bellrock’s role as a steady guide, cutting through complexity and helping clients navigate with confidence.
