Australian Chamber Orchestra 2018
The Australian Chamber Orchestra (ACO) is widely considered across the globe as an unconventional and innovative force in classical music. And while their music continued to push boundaries their brand began to blend in with the ‘traditional’ crowd. To reignite the brand and reconnect it with its unorthodox roots, the ACO commissioned Moffitt.Moffitt. to build a comprehensive new brand ecosystem including brand strategy, brand voice and brand identity. This culminated in the 2018 season launch campaign that disregarded classical expectations and opened the door to the true personality of the players.
Client. Australian Chamber Orchestra
Photography: Ben Sullivan
