Asentis

Asentis is a leader in specialist stair design and manufacturing, collaborating with world-renowned architects and brands to create some of Australia’s most technically ambitious staircases. As the business entered a new phase of growth, Moffitt.Moffitt. was engaged to lead a full brand transformation — defining a new strategic direction and repositioning the business for the next era.

At the heart of this transformation was a new name: Asentis, symbolising upward ambition and creative optimism. From this base, we built a brand strategy and identity that capture the company’s rare ability to turn complex technical problems into elevated design outcomes. The resulting identity system is confident, architectural, and built with precision — mirroring the work Asentis is known for.

Art Direction
Brand Strategy
Design
Digital
Environmental
Motion
Naming
Print
Architecture
Professional Services

The Asentis brandmark draws inspiration from the geometry of the modern staircases they create—featuring upward movement, defined step junctions, and a balance of sharp edges and soft curves, reflecting the signature precision of the Asentis team.

“Moffitt.Moffitt. helped guide us through a time of transformation—redefining who we are and where we’re heading. From naming to strategy and design, they led with clarity, creativity, and conviction. The result is a brand that captures our ambition and positions us with confidence for the future.”

Gavin Williams, Co-Managing Director