Why can’t your wealth and our world work together? That’s the challenge Acacia Money set out to solve when they came to us with their new fintech platform. Engineered to rethink and repurpose your accounts, Acacia Money uses smart algorithms to show you better performing banking, energy and investment options that ensure your money is working harder for you and the planet. It emphasises that making green investments doesn’t mean you have to compromise on your financial goals or be a committed activist. The brand strategy and design experience reflects this open attitude, allowing the next generation to be as diverse, carefree and adventurous as they like – knowing their savings and the planet are both being rewarded.