Moffitt.Moffitt. G02/38-52 Waterloo Street,
Surry Hills, NSW 2010, Australia
Call +61 2 9698 1972
Super Rugby Brand Identity.
With the expansion of the world’s most watched and exciting rugby competition, The Super 14 Rugby Championships have revitalised the sport, quickly becoming the world’s most watched rugby competition. Moffitt.Moffitt. was responsible for creating the primary brand identity, which was then rolled out to a wide variety of elements including stadium livery, online, sporting merchandise and broadcast entertainment channels. As the competition’s success has grown across the world, so too has the brand presence, with new markets including Asia and South America now on the list.