Rubi Rebrand

Rubi Rebrand.
Young shoppers are more savvy, connected and demanding than ever before. So creating an emotional connection with this audience is no easy task. After 10 years, footwear brand Rubi had lost its way – losing touch with their fans and their own sense of purpose. After some detailed exploration, Moffitt.Moffitt. recast Rubi into relevance with a playful and social brand strategy, brand voice and brand identity that reinvigorated the brand across its platforms and stores worldwide.


Moffitt.Moffitt. G02/38-52 Waterloo Street,
Surry Hills, NSW 2010, Australia


Call +61 2 9698 1972