Moffitt.Moffitt. G02/38-52 Waterloo Street,
Surry Hills, NSW 2010, Australia
Call +61 2 9698 1972
Creating a new brand – in bed.
IN BED is an online store dedicated to homewares and linen that celebrates (almost) everything we love to do in bed. Moffitt.Moffitt. developed the brand identity and naming to reflect the effortless personality of the brand – and the product range. From articulate brand stories to product labelling, the undecorated IN BED visual identity and language system creates a premium, yet relaxed, series of collateral pieces.