Moffitt.Moffitt. G02/38-52 Waterloo Street,
Surry Hills, NSW 2010, Australia
Call +61 2 9698 1972
Crone Brand Identity.
Faced with global shifts in culture, sustainability and technology, architecture is necessarily becoming an increasingly multi-disciplinary practice. CRONE, one of Australia’s leading architectural studios, wanted an identity to reflect this change. Unexpected and challenging (like most of its projects) the new brand identity speaks volumes – by excluding the word ‘Architects’ and all that it limits.