Moffitt.Moffitt. G02/38-52 Waterloo Street,
Surry Hills, NSW 2010, Australia
Call +61 2 9698 1972
Breaking the classical mould.
The Australian Chamber Orchestra (ACO) is widely considered across the globe as an unconventional and innovative force in classical music. And while their music continued to push boundaries their brand began to blend in with the ‘traditional’ crowd. To reignite the brand and reconnect it with its unorthodox roots, the ACO commissioned Moffitt.Moffitt. to build a comprehensive new brand ecosystem including brand strategy, brand voice and brand identity. This culminated in the 2018 season launch campaign that disregarded classical expectations and opened the door to the true personality of the players.