Approached by The One Centre, Moffitt.Moffitt. was engaged to conceptualise and execute a new rewards campaign for the Accor Hotels LeClub loyalty program. In partnership with Samsonite, Accor rewarded new and existing members with a range of complimentary luggage to incentivise more stays in their global network of hotels.
- The One Centre
The campaign site was established as the focal point for the program – revealing rewards and member benefits and encouraging new membership registration.
Focused on travel hubs and airport locations, Le Club Le Bag featured on large scale outdoor sites in major metropolitan areas.