Project

Super Rugby

Making rugby super

With the expansion of the world's most watched and exciting rugby competition, the Super 14 Rugby Championship was revitalised with a new name and brand identity to accommodate a growing number of new teams. Moffitt.Moffitt. was commissioned by Moon Communications Group to create the core identity and direction for the brand. The Super Rugby brandmark was applied to a wide variety of elements including stadium livery, sporting merchandise and broadcast entertainment channels.

 

Brand Applications

The Super Rugby brandmark was applied to merchandise, online environments, signage and broadcast communications.

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