The Goodstube

Anything but square

When it comes to ordering a gift, there are few options to choose from outside of the predictable and generic gift hampers on offer. With this in mind and a tube in hand, architect Joe Snell came to Moffitt.Moffitt. to create a new gifting service. The Goods Tube champions the personality, quality and unique stories behind gifts from around the corner and around the globe. To establish the personality and values of the brand, Moffitt.Moffitt. built a brand platform to guide and inform the overarching brand identity. The brand identity was then deployed across a suite of marketing material, product packaging and an online store.


Packaging and Branded Collateral

Beyond the bookmark inspired logo, Moffitt.Moffitt. developed a toolkit of colours, typefaces, graphic elements and brand language that were expressed across packaging, corporate stationery and a suite of marketing material.


Website and Online Store

The Goods Tube Online Store showcases the unique combination of products, brand profiles and journal installments carefully curated by The Goods Tube team. Moffitt.Moffitt. designed the structure of the store, developed cross platform content for mobile devices and guided the user experience for the purchasing process.


Brand Imagery

Moffitt.Moffitt. created a complete brand image library catering for both the corporate and retail divisions of the brand.



In addition to the brand imagery library, Moffitt.Moffitt. developed a suite of illustrations to embody the company story and promote seasonal offerings and events.