For everything we love to do IN BED

A collaboration with stylist Pip Vasset, IN BED is an online store dedicated to homewares and linen that celebrates everything we love to do in bed.



Consulted from start to finish, Moffitt.Moffitt. developed the brand identity and naming of IN BED. The brand required a name that offered simplicity, personality and the ability to continuously reinvent itself within a narrow product range.


Brand Identity

From articulate brand stories to product labeling, the undecorated IN BED visual identity and language system creates a simple yet memorable series of collateral pieces.


Website & Content

The IN BED website is a combined blend of editorial and product content. Utilising the brand's relaxed tone of voice and visuals, the shopping experience weaves seasonal trends with effortless product browsing.