Project

Hamptons House

The united unexpected

Situated in the heart of Sydney's Northern Beaches, Hamptons House curates furniture and homewares that celebrate New Yorks' most iconic getaway location, The Hamptons. Moffitt.Moffitt. was engaged to create an identity that defined the brands sophisticated positioning as well as carrying its eccentric personality. 

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Brand collateral

A suite of brand collateral was developed for the retail environment which included shopping bags, gift packaging, swing tags, receipt books and stationery. A V.I.P. membership key inspired by the brand icon was developed for the 'Club House' loyalty program which gives members exclusive access to events and discounts.

 

Brand pattern

Moffitt.Moffitt. developed a unique Hamptons House brand pattern in collaboration with illustrator Christopher Welsch. The wallpaper pattern features a quirky collection of dapper woodland creatures set amongst Hampton's holiday scenes.

 

Store

The brand identity and assets were applied to the storefront in Fairlight on Sydney's northern beaches. To see for yourself visit the store here.

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Website

A number of digital touch points we're launched, including the Hamptons House social media pages and a website that carries the store's product range, club membership and travel journal.

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