Project

The Woolstores

Unique spaces for unique businesses

The Woolstores Alexandria is a new commercial development located at the heart of one of Sydney's most exciting urban renewal precincts. Comprising three beautifully restored World War II woolsheds, the woolstores embraces it's industrial heritage while creating a new benchmark in modern commercial spaces.

The unique character of the woolsheds, the history of the site and it's connection to the wool industry helped shape the distinctive campaign that celebrated being unique and different.

 

Marketing brochure

Printed on beautiful uncoated paper stocks, The Woolstores marketing brochure reveals the rich history of the development while showcasing the local businesses and personalities that are driving the creative and culinary revolution in Alexandria.

 

Website

Specifically designed to be flexible across smart phone, tablet and desktop devices – The Woolstores website maintains it's appearance and functionality no matter where you are.

 

Signage

The Woolstores work-site hoarding features bold campaign imagery and subtle cues to the future development.

 

Brand imagery

Embracing the concept of being unique and drawing influence from the historic black timber cladding, Moffitt.Moffitt. created a library of black and white portraits featuring talent and our unmistakable ovine ambassador.

 

Precinct imagery

Moffitt.Moffitt. engaged with local businesses to highlight the business infrastructure and lifestyle opportunities within the area.