Surrounded by thousands of kilometres of coastline, Australia’s national identity has been shaped by our beach and surf culture. With this iconic surf heritage it’s no surprise that Australian online retailer SurfStitch has become the world’s largest online surf store. Moffitt.Moffitt. created and implemented the SurfStitch brand strategy and brand identity across a number of applications including website design, seasonal marketing campaigns and packaging.
To celebrate the colder months SurfStitch stepped off the sand and on to the street to showcase a broader range of products outside of the traditional surf wear categories.
As we make a fond farewell to summer, the Autumn 2014 campaign looked to the country for inspiration. A relaxed rural setting and organic palette set the tone for the trans-seasonal fashions.
Moffitt.Moffitt. Art directed and branded a series of campaigns focusing on four seasonal trends of winter: denim, leather, sport luxe and outerwear.
Unity, friendship and freedom set the tone for the 2012/13 Summer campaign. Moffitt.Moffitt. followed a group of friends from their breakfast table, to the beach and back capturing a range of locations, looks and lifestyles.
The golden hues of falling leaves were the inspiration for the 2012 Autumn/Winter campaign. Using dappled light and simple backdrop combinations, the campaign captured the warm and colourful personality of the colder months.