Project

Grandiflora

Flower power

World renowned floral artist Saskia Havekes is the founder and creator of the iconic Grandiflora boutique in Potts Point Sydney, Australia. Specialising in large installations and events, her creations have recieved international acclaim. Moffitt.Moffitt. was commissioned to create the Grandiflora brand identity and work collaboratively with the Grandiflora team on multiple projects including the launch of their new fragrance range.

Project Partner

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Grandiflora Magnolia Fragrance Range

Grandiflora commissioned Moffitt.Moffitt. to create the branding and packaging for their first fragrance range. Developed in Grasse on the French Riviera by master perfumers Michel Roudnitska and Sandrine Videalt, the two fragrances capture the elusive essence of the exotic Magnolia grandiflora. Launched in Paris to critical acclaim, the fragrance is sold around the world and around the corner in Grandiflora's fragrance boutique in Sydney, Australia. Grandiflora is also available for purchase at the Moffitt.Moffitt. Store.