Project

Pantene Clinicare

Embracing a culture of ritual and beauty

Recognised for our work with Japanese brands and regular reports from Tokyo, Pantene approached Moffitt.Moffitt. to curate content for an upcoming event promoting their new Japanese inspired hair care range from Clinicare. Drawing from our own photographic archive, Moffitt.Moffitt. interpreted the traditional beauty and tea ceremonies of Japanese women through a series of reportage images and bespoke illustrations.
 

 

Event Collateral

From personalised invites to collectable photographic journals, the event collateral expressed the four Japanese philosophical pillars of Sado - harmony, respect, purity and tranquility.