Project

Chosen Labels

The united nations of fashion

Chosen Labels is the soon to be released online fashion store from the team who brought you SurfStitch.com, the worlds largest online surf store. Catering to a more fashion focused market the brandmark had to strike a delicate balance between elegance and atittude. The use of the star as a graphic icon references the quality of the products and the unification of individual brands under one banner.

 

Branded Collateral

Moffitt.Moffitt. created a set of comprehensive guidelines which were applied to marketing material, merchandise and online store which is due for release later this year.