Project

The One Centre

Reenergising a transmedia powerhouse

Award winning transmedia agency The One Centre engaged Moffitt.Moffitt. to revitalise their brand identity after a period of change and transformation. Inspired by their mantra 'Strategy + Artistry'; Moffitt.Moffitt. crafted a brandmark that captured the luminous glow of enlightenment and the drama of performance. Beyond the brandmark Moffitt.Moffitt. created a customised typeface, colour system and image library that was packaged into a comprehensive set of brand guidelines.

 

Branded Collateral

The One Centre identity was applied to a wide variety of simple and complex brand elements including brand imagery, corporate stationery, signage, marketing material, apparel, presentation tools and digital apps. Whether shooting on location or sending a package, Moffitt.Moffitt. ensured The One Centre maintained a consistent and stylish demeanor.

 

Website

Using the core brand assets created by Moffitt.Moffitt., digital agency Future Büro developed The One Centre website.

 

Credentials Package

To re-activate existing contacts, attract new relationships and promote the revitalised brand identity, The One Centre dispatched a credentials package that outlined the company's expertise, project experience and vision for the future. Packaged in a customised envelope with opulent print embellishments the credentials document ensured the right impression was made in the hands of decision makers across the globe.

 

iPad App

Moffitt.Moffitt. created a customised app that provided greater depth, insight to the structure of the business and the methodology behind their transmedia approach. Download The One Centre App from the iTunes App Store.

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Brand Imagery

A complete library of images were crafted by Moffitt.Moffitt. to populate a range of The One Centre's items including the website and credentials package.