Attracting and retaining high quality staff continues to be a challenge for all companies great and small. For one of Australia's leading banks the commitment to not only attracting but actively sourcing the next generation of financial talent remains an essential focus. This agenda was clearly evident when Moffitt.Moffitt. was asked to lead a project aimed at connecting Macquarie with the next generation of talent. A generation who longs not only for financial success, but a working environment that supports a youthful culture with broader travel opportunities.
Engaged by Moon Communications Group, Moffitt.Moffitt. were tasked with conceptualising and executing the campaign assets for use across all mediums. Focusing on the aspirational lifestyle a career at Macquarie can bring, the campaign featured sophisticated still life imagery and articles that showcased life with a future focused company.