After losing it’s way in an increasingly competitive market, Australia’s largest real estate group acknowledged the importance of revitalising its weary brand. Commissioned by The One Centre, Moffitt.Moffitt. transformed LJ Hooker into an engaging and empowering champion of real estate knowledge allowing the iconic brand to gain loyalty and awareness amongst the community and industry. A truly comprehensive rebrand, our work is currently being applied nationally across all touchpoints- from completely redesigned store environments to marketing collateral and digital platforms.
- The One Centre
- Future Büro
- Giant Design
Delivering a rebrand across multiple states, continents and cultures required Moffitt.Moffitt. to coordinate and execute a comprehensive brand guidelines package. Combining all brand touchpoint assets and templates, the LJ Hooker Brand Guidelines provided a clear and consistent foundation for the evolution of one of Australia's most iconic brands.
Shifting the perception of a brand begins with shifting the perception of its people. To initiate change, attract new talent and retain company heroes, the LJ Hooker rebrand launched through a series of internal communications. Tasked with redefining the brand and operational practices, Moffitt.Moffitt. created a family of communications that grew knowledge, cooperation and optimism across thousands of employees.
In an industry overloaded with complexity and jargon, Moffitt.Moffitt. transformed complicated real estate processes and service offerings into welcoming, digestible and informative touchpoints. From interactive touch screens to store brochures, Moffitt.Moffitt. empowered LJ Hooker to play a guiding role within their customers real estate journey. These tools combined to give audiences the knowledge and understanding to make substantial life decisions with confidence.
The revitalised brand photography library created by Moffitt.Moffitt. established a new customer focused direction for LJ Hooker. Disconnecting from the traditionally self centric photography of real estate agents, the new library reflected the personalities, habitats and elevated style of the Australian public.
The full realisation of the new brand identity is brought to life in the new LJ Hooker store design. A departure from conventional real estate office models, the new LJ Hooker store hub partners intuitive technology with inviting comfort. Together this creates a space for customers to explore and discover with insightful tools to assist their real estate journey.