Pairing a print publication and tablet app allowed GE Australia to share their ongoing commitment to moving, powering, curing and building a better Australia. Commissioned by The One Centre, Moffitt.Moffitt. designed and developed both custom publications for print and digital formats. Combining the two mediums enhanced the impact of GE’s message, allowing an audience to connect with the tactility of print and share the interactivity of a custom digital app.
Custom designed for tablet, the GE Australia App houses dynamic, interactive and shareable GE content. The platform created a housing for branded content including custom brand videos, advertising campaigns, interactive maps and video product demonstrations. Download the GE Australia iPad App from the iTunes store here.
The GE At Work In Australia print brochure provided an in-depth review of GE’s current leadership in the health, mining, energy, aviation and financial sectors across Australia. Moffitt.Moffitt. lead the creative copy, design, photography and art direction of this vital communications piece for one of the worlds most recognisable and established brands.