GE At Work 2012

Gathering people and ideas for Australia's future prosperity

With their brand more closely associated with the finance sector, GE sort to exhibit their broader leadership in Clean Energy, Oil & Gas, Healthcare, Transportation, Water and Lighting. The result was a two day event and exhibition series entitled GE At Work. Commissioned by The One Centre, Moffitt.Moffitt. was responsible for creating all event brand touchpoints and exhibition design.

Project Partners

- The One Centre
- Hello Future
- Fourth Wall Events


Event Identity

A unique brand identity was created for use across a diverse range of experiential materials. Ranging from hard hats to broadcast and exhibition staging, the bold event identity signposted the summit across physical environments and digital feeds broadcast live across Australia.


Exhibition Design

Across three levels and four separate spaces Moffitt.Moffitt. designed and coordinated an array of interactive exhibition environments, staging, furniture and screen based applications. Combining leadership in both industrial design and visual communications our team provided a fluid, engaging and informative brand space for the influential audience.