BT Financial Group appointed Moffitt.Moffitt. to create and activate the brand for their innovative wealth operating system: BT Panorama. In addition to the new brand identity, Moffitt.Mofitt. partnered with the BT team in articulating the product architecture and composition. A comprehensive brand development program is now underway – from strategy to activation, BT Panorama will grow across a diverse range of touch-points and media.
Written and directed by Moffitt.Moffitt., the BT Panorama discovery film gives audiences a short insight to the benefits of the new wealth platform. Apart from appearing on stage and online, the film was incorporated within a custom iPad app developed for the BT marketing and sales teams.