BT Panorama

A new perspective on wealth

BT Financial Group appointed Moffitt.Moffitt. to create and activate the brand for their innovative wealth operating system: BT Panorama. In addition to the new brand identity, Moffitt.Mofitt. partnered with the BT team in articulating the product architecture and composition. A comprehensive brand development program is now underway – from strategy to activation, BT Panorama will grow across a diverse range of touch-points and media.


Discovery film and launch

Written and directed by Moffitt.Moffitt., the BT Panorama discovery film gives audiences a short insight to the benefits of the new wealth platform. Apart from appearing on stage and online, the film was incorporated within a custom iPad app developed for the BT marketing and sales teams.

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Brand Touchpoints

A comprehensive roll out across multiple digital and analogue touch points is underway. Spanning Apps, printed collateral, spatial design and more, the BT Panorama Brand will be revealed shortly.

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