Project

ABC Open

Opening up Australia

ABC Open is an invitation for regional communities across Australia to share stories and experiences through words, images, film, and sound. Moffitt.Moffitt. was commissioned by Moon Communications Group to create the core brand identity and visual guidelines for the brand. Taking inspiration from the Australian Broadcasting Corporation's renowned brandmark, Moffit.Moffitt. crafted a contemporary wordmark accompanied by a simple fan shaped icon device that symbolised the opening of eyes, mouths and doors.

 

Branded Collateral

The core brand elements created by Moffitt.Moffitt. were then expanded upon and rolled out in to various touchpoints including websites, signage, broadcast assets and television commercials.