One of the largest events of it's kind, Semi-Permanent is a global creative platform spreading art and design inspiration through a series of international conferences, festivals and exhibitions. After celebrating their 10th anniversary, Semi-Permanent asked Moffitt.Moffitt. to collaborate with their creative team in revitalising their brand identity and setting the tone for future expansion in to new territories.
Moffitt.Moffitt. created a new brand mark that celebrates the diversity and unity of Semi-Permanent's creative festivals. The visual language of the brandmark was then carried accross company collateral, online, signage, communication concepts and guidelines.
An integral component of the Semi-Permanent rebrand was a complete re-think and re-design of their website. Moffitt.Moffitt. were asked to transform Semi-Permanent's online presence into an engaging online gateway rich in creative content and event information that would ultimately drive ticket sales. Moffitt.Moffitt. oversaw the implementation of extended features, user experience innovations and greater content depth across the site.