Outline.

Creative Direction
Art Direction
Graphic Design

Ideas.
Raleigh Paper
asked Moffitt.Moffitt. to produce a small promotion based on the two different paper stocks used in DEMO magazine. By highlighting each paper’s unique differences we transformed a boring paper promo into an integrated campaign complete with a poster, sound track recording and MySpace page.

Credits.
Photography
Chris Walsh

A1 Poster.

A1 Poster.

Magazine Insert.

Magazine Insert.

MySpace Page.

MySpace Page.